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Why have a website?

Getting a professional website is perhaps the most important action you will take towards Business Success

There are many superficial reasons why one would need a website like the sayings:

  • If you don't have a website, you are losing business to other companies that do.
  • A website is nearly as essential to your business as a telephone.
  • It is not so much that your business needs a website, it is that your customers expect you to have one.
  • Whatever business you are in, if you want your business to grow, you are going to need a website.

However true these sayings may be, there are many exciting reasons why one should have a website. For example:

  • To build trust
  • To reach a broad audience 
  • To generate prospects
  • To reduce mailing and printing costs
  • To get visitor feedback
  • To gather market research
  • To provide customer support
  • To inform
  • To build a community
  • To do direct sales
  • To advertise
  • To earn revenue from advertisers on your website
  • To build your company brand
  • To communicate and facilitate interaction with customers and visitors
  • To compete in the global marketplace
Without a Website, you lose your ability to:
  • Differentiate yourself
  • Create authority and credibility in your industry
  • Spread ideas
  • Get social
  • Benefit from Search Engine ranking power and other advantages
  • Share your company story and information
  • House your own community
  • Save costs by answering frequently asked questions
  • Target your specific neighborhood (defined by area code, points of interest, and others)
  • Build an email list.

You don't need a fancy website with an over abundance of features, but you need one that looks professional.  A website that portrays a poor image will discourage potential customers.

"For any organization, a web presence is shifting from a marketing accessory to being a principle way to increase awareness and interaction with the public....." Louis Landry in "Using Joomla: Building powerful and effective websites"

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